About The INKfluence

So, what exactly is The INKfluence?

It’s the culmination of the founder’s last two decades submerged in promotional marketing, importing, direct-to-consumer sales, and design, all finely tailored to the publishing world and book marketing strategy!

Our company specialty lies in Special Edition Books, but that’s not all – We’ve conquered email marketing, reputation management (reviews), crowdfunding, and direct sales with resounding success. 

This isn’t just a resource; it’s a vibrant hub of book marketing knowledge, designed to put real authors and their incredible books in the spotlight they deserve.

Remember, your goals are our goals – together, we’ll make waves and unleash your author potential!

About The INKfluence

20+ Million

dollars in promotional product sales

10+ Years





Speaking Engagements in Publishing

Mission Statement

At Inkfluence, our mission is to revolutionize the way authors approach marketing and sales, providing them with a cutting-edge strategy designed to propel them towards unparalleled success. We wholeheartedly believe in the distinct talents and aspirations of every writer, and our primary objective is to empower, educate and support authors to elevate their craft and flourish in their careers. Every voice deserves to be heard, and we are fervently dedicated to empowering authors to create impactful, captivating, and transformative marketing that supports their work.

Hey there! I’m Dana Claire.

About The INKfluence

With a killer background in marketing and sales, I’ve got a deep passion for all things books marketing related. And let me tell you, I know firsthand that the journey through self-publishing and traditional publishing can be a wild ride… not for the faint of heart!

But hey, I’m not just giving advice from an ivory tower. With eight published books under my belt, I’ve made a ton of mistakes and grown from them as well. Pain points? Oh, I’ve had a few. So, yeah, I’ve danced my way through the rough terrains of this literary world, learning and improving along the way.

My prose game, however, isn’t just limited to the pages of my books. Nope, nope! Two of my works have been optioned for TV – can you say popcorn time? And you know what’s even more surreal? I’ve been a humble recipient of three awards for Best Young Adult fiction. It’s still hard to believe!

Guess what else? I’m no stranger to the digital jungle either. With experience as a VP of Sales for an ecommerce company, COO of Book Brush, and VP of Sales for a customer retention company, I’ve been immersed in the digital-age marketing magic for a decade.

To sum it all up, I wear many hats – Author, Promotional Product Strategist, Customer Retention Maven, and Direct Sales Aficionado. Oh, and in my spare time, I’m a yoga teacher to Hollywood’s best. Yep, I’ve got quite the eclectic mix of hobbies!

I must admit, though, keeping plants alive isn’t my forte. If it were a cactus, maybe I’d have a chance, but alas, I’m an accidental tree-assassin. And don’t even get me started on cooking; I once managed to burn a spatula and paper towel roll all at the same time setting off the fire alarm while making eggs. Needless to say, my husband decided that was my last day in front of a burner! No argument here.

But hey, when it comes to elevating your book’s visibility, attracting a wider readership, or taking your writing career to soaring heights, I’ve got your back. Marketing brilliance is my jam, and I’m here to guide you every step of the way.

So, if you’re ready for a journey to literary greatness, let’s embark together! Just remember, for plant and cooking advice, you might want to seek help elsewhere!

10 Fun Facts About Me

About The INKfluence

• I’m barely 5 foot and there are some rides I still can’t get on.

• I had a pet bearded dragon in college.

• One of my favorite singers of all time took my barre fitness classes. PINK! 😮🤭

• I’m double jointed in my shoulders and can literally use my arms as jump ropes.

• At my wedding, I staged a flash mob dance that went viral. You can watch here.

• I love football so much so I wrote three football sports romances. Go Giants!

• My first job was a junior fashion designer at Mudd Jeans in NYC.

• I teach fitness because my mother was a teacher and my father was a health club owner, and I wanted to do something that held meaning for both of my idols.

• Being a TED Talk speaker is a dream of mine.

• My husband is the love of my life and I tell him that every day.

About The INKfluence