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The INKfluence Author Insights Blog

Dive into the The INKfluence’s Author Insights Blog for a treasure trove of tips, strategies, and insights designed to elevate authors’ publishing journeys. From marketing advice to success stories, we cover it all.

The INKfluence + The Writing Wives: Book Marketing for Authors

Author Success: Why Paid Ads Are Essential for Book Promotion

That’s where paid ads come in. They’re your tool to find new readers and bring them to your direct sales website where you not only get roughly 95% of the sale (rather than a 70% royalty), but you also get the reader’s email so that you can contact them again about future releases or offer deals on additional books in the series.

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