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The pre-launch is all the marketing that takes place before your campaign goes live, and when executed well, it ensures you hit your funding goal early on! This not only guarantees your audience their rewards but also builds excitement to keep the momentum going for the duration of the campaign.
We begin working 90-120 days before your launch to create the most visually captivating campaign possible, complete with clear and cohesive messaging. Our goal is to ensure your audience fully understands your project, knows how to support it, and is excited for its success. With our agency, you gain access to top-tier designers who specialize in creating visually stunning designs that truly resonate with your audience. We focus on urgency and exclusivity, the two biggest factors in crowdfunding campaign successes.
Running a race means focusing on every mile marker to stay in the zone. Crowdfunding campaigns work the same way—you need to keep your audience striving for new goals. The mid-campaign slump? It’s real, but we’ve got that covered. We create exciting stretch goals and flash rewards that keep your backers engaged and eager. They’ll become your biggest advocates, spreading the word, sharing posts, even creating videos—all because they want to see the next goal hit and enjoy the rewards too. Now, it’s no longer a one-person show; you’ve built a community of enthusiastic marketers.
And we have an idea of what might be holding you back…
We like to think of ourselves as your crowdfunding superheroes! But even superheroes have limits.
Here are a few things we don’t handle:
You need an audience for this to work. Neither Kickstarter nor The INKfluence can provide you with a built-in fanbase. We recommend growing your following before jumping into this platform and running ads from prelaunch to last day campaign push.
Our legal team insists we say this (they keep us in line!). We’re not financial advisors, so all financial decisions—including pricing, funding goals, and shipping fees—rest on your shoulders. While we’ll help strategize, you’ll make the final calls.
Our founder made a promise to her husband—no warehouses. (He’s a bit of a stickler, but we still love him.) But don’t worry, we’ve got you covered. Our partners at Laguna Studios can handle fulfillment. Click here to learn more.
INKfluence is a premier marketing agency, dedicated to empowering authors with the knowledge and expertise needed to thrive in the dynamic world of publishing.
*All artwork and designs by The INKfluence are 100% handcrafted by human artists—no AI used.
