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Whether you’re launching your first Kickstarter or refining your strategy for your next campaign, The INKfluence is bringing you exclusive in-depth webinars designed to help authors and creators maximize their crowdfunding potential.
Each session dives into key aspects of running a successful Kickstarter, featuring industry experts, real-world case studies, and the latest platform updates. From pre-launch planning to fulfillment, we’ve got you covered!
🗓 Date: Wednesday, October 29th, 2025 | ⏰ 9 AM PST / 11 AM CST / 12 PM EST | 📍 Zoom
Join us for a live conversation with Oriana Leckert, Kickstarter’s Head of Publishing, to learn what’s new on the platform and how to take full advantage of the pre-launch phase, including how to meaningfully engage with your followers before you go live.
In this session, you’ll learn:
✅ The latest updates to Kickstarter’s publishing tools and features
✅ How the follower system actually works—and what actions you can take now
✅ Ways to convert followers into early backers
✅ Examples of authors who’ve successfully used follower engagement to drive Day 1 funding
🗓 Date: Wednesday, September 24th, 2025 | ⏰ 9 AM PST / 11 AM CST / 12 PM EST | 📍 Zoom
She’s back! 🎉 After an incredibly popular session in July, Melissa Storm is returning for another live webinar, and this time, we’re going even deeper into Kickstarter marketing and ad strategy.
We’re finalizing the details, but you can expect another info-packed session full of real-world insights, author-focused advice, and plenty of lightbulb moments for anyone trying to reach more readers and backers through ads.
Melissa is a New York Times & USA Today bestselling author, and the CEO of Novel Publicity, where she’s been helping creators master advertising and platform strategy for over a decade. She knows the book world. She knows the ad world. And she knows how to make them work together.
🗓 Date: Wednesday, July 30, 2025 | ⏰ 9 AM PST / 11 AM CST / 12 PM EST | 📍 Zoom
This month, we’re welcoming Melissa Storm, New York Times and USA Today bestselling author and CEO of Novel Publicity, for a powerhouse session on a topic so many creators struggle with: Facebook Ads.
In this live session, she’ll share real strategies to help you finally get your ads working for you—especially during the high-stakes world of a Kickstarter campaign.
What you’ll learn:
✅ How to set up Facebook ads specifically for Kickstarter success
✅ What makes ad copy and creatives convert backers—not just clicks
✅ How to budget and test efficiently (even if you’re brand new)
✅ Ways to optimize ad performance mid-campaign
✅ Common pitfalls authors make—and how to avoid them
🗓 Date: Wednesday, June 25, 2025 | ⏰ 9 AM PST / 11 AM CST / 12 PM EST | 📍 Zoom
We’re excited to announce that our June webinar will feature Seth C. Norris, CPA, founder of Norris CPA Firm, who specializes in helping authors navigate the complexities of finances and taxes.
One of the most common questions we hear is: “How do I manage my Kickstarter funds from a tax standpoint?”
We’ll walk through essential financial strategies for authors, including:
✅ How to structure your finances before, during, & after your campaign
✅ What counts as income and how to handle it for tax season
✅ Tips for organizing expenses and understanding deductions
✅ How to stay compliant while still maximizing your revenue
🗓 Date: Wednesday, May 28, 2025 | ⏰ 9 AM PST / 11 AM CST / 12 PM EST | 📍 Zoom
Kickstarter’s Head of Publishing, Oriana Leckert, will walk you through how these powerful themed campaigns work, how to join them, and why they’re helping more authors break records and build lasting reader communities.
What You’ll Learn:
✅ How Kickstarter’s publishing cohorts work & why they’re so effective
✅ How to get your project in events like Witchstarter and Author Nation
✅ How to time and tailor your campaign to maximize your chances
✅ Tips to stand out and attract readers during themed campaign waves
🗓 Date: Wednesday, April 30, 2025 | ⏰ 9 AM PST / 11 AM CST / 12 PM EST | 📍 Zoom
Congratulations – you’ve launched a successful Kickstarter campaign! 🎉 Now, it’s time for the most crucial step: FULFILLMENT.
What You’ll Learn:
✅ How to set up fulfillment efficiently
✅ Shipping costs, logistics & international backers
✅ Common fulfillment mistakes & how to avoid them
✅ Why working with a fulfillment partner can save you time & stress
🗓 Date: Wednesday, March 26, 2025 | ⏰ 9 AM PST / 11 AM CST / 12 PM EST | 📍 Zoom
A new way to back campaigns is here! PLOT (Pledge Over Time) allows backers to split their pledge into manageable payments, making it easier to support special edition projects without the upfront cost. This webinar will dive into how PLOT can boost your campaign’s success and improve backer experience.
What You’ll Learn:
✅ How PLOT works and why it’s a game-changer for crowdfunding
✅ Strategies to promote PLOT and maximize backer conversions
✅ Aligning rewards & stretch goals to encourage larger pledges
🗓 Date: Wednesday, February 26, 2025 | ⏰ 9 AM PST / 11 AM CST / 12 PM EST | 📍 Zoom
Kickstarter is revolutionizing backer management with their new Pledge Manager, and we’re bringing you an exclusive first look at how it works!
What You’ll Learn:
✅ How the new Pledge Manager simplifies reward fulfillment
✅ The impact on add-ons and post-campaign sales
✅ How to save time and enhance backer experience
Join us for this exclusive webinar series and take your Kickstarter campaigns to the next level!
Have questions? Contact us at [email protected]
The INKfluence™ is a premier marketing agency, dedicated to empowering authors with the knowledge and expertise needed to thrive in the dynamic world of publishing.
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