The INKfluence Speaking Presentations
Dana Claire is available for speaking in person and virtually.
Please email her if you require a speaker, guest presenter, or interview: [email protected]
Speaking Session Topics
Behind the Text: SMS Marketing to Readers
In this workshop, authors will learn how to leverage SMS marketing to retain readers and grow their fan base. Discover how to create compelling SMS content that keeps your audience engaged, incentivize purchases, and foster enduring relationships. You’ll explore advanced tools and techniques, including automations.
This session is designed for both new and experienced authors eager to harness the power of SMS to make a lasting impact on their readers. Equip yourself with the strategies needed to transform casual readers into loyal superfans and elevate your writing career. Join us for a dynamic discussion on maximizing the effectiveness of SMS marketing to sustain reader interest and increase CLV and ROI.
Unboxing Success: Leveraging Book Boxes to Boost ROI and Reader Engagement
In this presentation, authors will explore the strategic use of book boxes as a unique marketing tool to increase return on investment (ROI) and cultivate excitement among readers. Authors will learn how to effectively design and market book boxes that not only enchant readers but also significantly enhance the value of their literary offerings while increasing the average order value (AOV) as well as the client lifetime value (CLV).
By the end of this session, authors will be ready to launch their own book box campaigns that excite, engage, and retain their reader base.
Creating a Captivating Kickstarter: Mastering the Art of Crowdfunding
This presentation will guide attendees through the intricate process of weaving a magnetic story that resonates with potential backers, alongside curating a set of rewards that excite and entice.
Whether you’re an emerging entrepreneur or a seasoned campaigner, this presentation will provide you with actionable insights and proven strategies to elevate your Kickstarter game. Let’s transform your vision into a crowdfunded success!
Write, Click, Engage: Harnessing Email and SMS for Author Outreach
In this dynamic session, authors will discover the art of captivating readers and expanding their audience through effective email and
SMS marketing strategies. Learn how to craft compelling messages, build engaging campaigns, and nurture lasting connections with readers. Explore the latest tools and techniques, including automation, to optimize your outreach and turn casual readers into dedicated fans.
Whether you’re a seasoned author or just starting, this session will equip you with the digital inkwell to leave a lasting impression on your audience and elevate your author journey to new heights. Join us for an interactive discussion and unlock the potential of email and SMS marketing to drive your literary success.
Crafting Success on Review Platforms
In the digital realm of book discovery, review platforms stand paramount. This presentation offers insights into maximizing your book’s visibility and garnering impactful reviews amidst a sea of titles.
Uncover strategies to engage the right reviewers, craft compelling listings, and navigate feedback effectively. Elevate your presence on review platforms and turn them into your book’s biggest advocates.
Transforming Profit Margins: A Guide to Direct Sales and Special Edition Books
In today’s competitive publishing landscape, direct sales of special edition books offer an innovative approach to elevate your profit margins significantly. This comprehensive session explores the untapped potential of marrying direct-to-consumer sales strategies with the allure of special edition book copies. You’ll gain insights into consumer psychology, cost-benefit analyses, real-world case studies, and targeted marketing strategies.
The presentation is designed to equip publishers and authors alike with actionable insights for breaking free from traditional distribution limitations, allowing for greater control, higher returns, and a new paradigm of profitability in book publishing
Conferences Dana Claire Has Spoken At
Dana Claire's Bio & Headshot
Meet Dana Claire, a seasoned marketing and sales professional with a remarkable track record in direct sales. Beyond her marketing prowess, she is also an acclaimed and award-winning young adult author.
Drawing from her own enriching author journey, Dana offers a distinctive perspective that combines her in-depth knowledge of the literary realm and her expertise in the marketing industry. Her genuine passion for author education drives her mission to support fellow writers in building their own literary empires. This led her to create The INKfluence, an innovative marketing agency exclusively dedicated to serving authors.
At INKfluence, their primary focus is on empowering authors by equipping them with valuable insights and essential skills needed to thrive in the constantly evolving landscape of publishing. Their comprehensive range of services includes custom special edition book strategies, promotional products, design, crowdfunding assistance, reviewer platforms, and much more. With a commitment to fostering success for authors, The INKfluence aims to be the go-to resource for writers looking to make a significant impact in the publishing world.
Voices of Success: Our Clients Speak
Explore the transformative journeys of authors who’ve partnered with us. Through their testimonials, discover the impact of our tailored strategies and collaborative approach on their publishing success. Join the chorus of satisfied voices and see how your story can be next.
The INKfluence Author Insights Blog
The INKfluence Author Insights Blog
Author Success: Why Paid Ads Are Essential for Book Promotion
That’s where paid ads come in. They’re your tool to find new readers and bring them to your direct sales website where you not only get roughly 95% of the sale (rather than a 70% royalty), but you also get the reader’s email so that you can contact them again about future releases or offer deals on additional books in the series.
The INKfluence Teams Up with Kickstarter:
Empowering Authors Through Innovative Crowdfunding Partnership The INKfluence Teams Up with Kickstarter in a groundbreaking collaboration set to redefine the
2024 Kickstarter Trends for Authors: Navigating the New Frontier
The INKfluence has partnered with Kickstarter and is holding joint calls! As we step into 2024, the Kickstarter landscape is
